2011 - TerraCycle Grows from Strength to Strength
In 2011, TerraCycle launched operations in France, Norway, Spain, Germany, Ireland, Switzerland, Denmark, Israel, Belgium, Argentina and the Netherlands. Launched over 30 new waste collection programs and grew in total staff to above 100 employees globally. TerraCycle also donated over $3 million to charities in 2011 for collected waste.
A few highlights in 2011 include: For Earth Day 2011, TerraCycle partnered with Old Navy and Office Depot to collect used flip flops and used pens, respectively, at in-store locations – the first retail collections for those waste streams! The program saw great success with the donation of four recycled flip-flop playgrounds to schools around the US. TerraCycle also launched its first sponsored e-waste Brigade with Logitech to collect mice and keyboards.
TerraCycle’s team in Brazil broke the world record for largest recycled sculpture ever made and landed in the Guinness Book of World Records. The Tangobo, made from Tang drink pouches, measured in at 15.2 meters high, 8.32 meters wide, and 4.25 meters deep. After the presentation at the Parque do Carmo in September, Tangobo was dismantled and the drink pouches were recycled into benches, tables, and other items for the Parque do Carmo.
TerraCycle also released Trash Tycoon, the first online game about upcycling and recycling difficult-to-recycle trash. The game simulates the real life TerraCycle Brigade system in which food packaging such as Kraft Cheese plastic is collected and upcycled and recycled into items such as tote bags, backpacks, and park benches. Trash Tycoon had 300,000 users after the first month, and we’re excited to see how recycling and upcycling in a game influences kids and adults alike to reuse and recycle in real life!
Additionally, TerraCycle’s founder and CEO Tom Szaky was named to the Forbes Impact 30 List for 2011, which recognized entrepreneurs wrestling with some of the world’s most pressing issues.
Closer to home 2011 saw the two year anniversary of TerraCycle UK which we celebrated by launching two new Brigade's in the shape of the JOHNSON'S Baby Wipes Packaging Brigade for used baby wipes packaging and the Aquafresh oral care Brigade for used toothbrushes and toothpaste tubes. With partner GSK, TerraCycle UK also ran a six month pilot of 'Complete the Cycle', Europe's first asthma inhaler recycling scheme across 40 Co-operative Pharmacies. The trial proved such a success that the scheme was extended to 200 locations nationwide.